WIN Plc, which specializes in interactive mobile entertainment and information, has announced the acquisition of Pocket Group, the mobile music and video company, which provides content and marketing services to more than 50 operators across the world. Pocket Group works with record labels such as XL and Skint Records to help them implement a mobile music proposition and maximise their revenues from mobile distribution.
As a WIN company, Pocket Group will be a key driver in the companys global growth strategy by developing and distributing cutting edge, made-for-mobile, music, content, video and marketing services. WIN says the acquisition will extend its reach internationally by growing new relationships and building on existing relationships with Tier One operators in Europe and Asia, such as Orange, O2, Vodafone, Smart and M1. WIN will also leverage Pocket Groups existing ties with handset manufacturers such as Samsung, and with leading brands like ITN and Carlton.
WIN is committed to developing an industry leading portfolio of services, offering operators category management, global content solutions, says WIN CEO, Graham Rivers. The Pocket Group acquisition is a milestone on the road to realising this vision. By developing an exceptional range of services with global reach, WIN offers unrivalled flexibility and scalability for mass market content delivery.
Rivers adds that along with an exciting library of musical content, WIN will benefit from Pocket Groups content merchandising abilities and a highly experienced management team.
Pocket Group is based in London, with further operations in Kuala Lumpur and Moscow. It works directly with mobile operators through the provision of managed services. Pocket Group directly targets consumers, offering specialised media and entertainment bundles, comprising music, wallpapers and videos.
Pocket Group Managing Director Andrew Hull says the company is very excited at becoming a member of the WIN Group. 
Pocket Group is one of the leading providers of mobile music and entertainment content to network operators and consumers, says Hull. Combined with WINs expertise across mobile networks and platforms, we can offer a world beating mobile solution.