MASTERCLASSING

WIN Showcases Public Playing Technology

David Murphy

WIN plc, which provides interactive mobile entertainment and information services, has announced that its new Public Playing technology is to be showcased at Ogilvys Digital Lab.The Lab, in Londons Canary Wharf, is where Ogilvy demonstrates the latest and most innovative digital and mobile marketing technologies.
Public Playing turns mobile phones into remote control units for giant-screen computer games. A branded computer game is broadcast in real-time to an LCD or large event screen in a public space. Any mobile phone user nearby can connect to the game via Bluetooth and download the remote control application free of charge. The mobile phone keypad then acts like a remote control, allowing participants to play the game on the big screen with or against other users. WIN says that Public Playing is compatible with nearly all Bluetooth-enabled mobile phones currently on the market
According to WIN, the technology offers brands a bespoke platform to interact with consumers in an engaging and entertaining way, using competitions, promotions and spot prizes to drive consumer awareness. The technology can be customised to suit the individual needs of a brand in order to drive brand recognition, use and loyalty. Brand logos and products can be included in games, and public games can incorporate prizes to add drama and interest to an event or occasion.
We are excited by the potential for Public Playing, says WIN CEO Graham Rivers. The Ogilvy Lab well known for hosting the cream of innovative mobile marketing technology is a tremendous showcase for the service. Public Playing delivers a compelling audience participation experience. This offers tremendous value to brands looking for new and creative ways to engage with their audience while out and about at events or at travel and leisure locations.

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