Windows Phone Store Passes 9m Daily Transactions

The Windows Phone Store has passed 9m daily transactions for paid app downloads and in-app purchases combined. Thats equivalent to around 270m transactions each month, compared to 200m in June.

The announcement came as Microsoft updated its Dev Center app, enabling users to view app submission status and filter reviews, and sped up its carrier billing policy. Previously, Microsoft waited to receive money from operators before paying out to developers, which it admits was causing delays of 120 days or more. Going forward, all transactions will become eligible for payout after 30 days.

Later this month, Microsoft will be making a UDID (Unique Device Identifier) for targeted advertising available to third-party networks –  though its quick to point out that the identifier is anonymous.

Its all part of Microsofts push to encourage developers to create apps for its OS ahead of the busy Christmas period – Windows Phone app downloads and purchases jump by more than 50 per cent in app downloads and purchases during November and December.