Egmont Press has launched Classic Winnie-the-Pooh, an iOS app featuring A.A. Milnes original stories about the well-loved bear of little brain, with animated and interactive content intended to for audiences of modern children.
The app, designed by Shape A/S, offers abridged plot-focused version of Pooh stories, either as text for the child to read themselves, or narrated by comedian Rufus Hound. The app itself is free to download, but is monetised through extra content.
The app comes with one Pooh story, with more are available to buy for £1.99. Theres also The World of Winnie-the-Pooh, an additional feature aimed at parents, with info on the creators, history and setting of the stories, which can be downloaded for £2.49. 
“What matters most to us at Egmont Press is the power of a good story, and the interactive storytelling in this app really brings these 85 year-old stories to life,” said Tim Jones, publisher at Egmont Press.” Pooh’s a digital pioneer – he had the first book available in iBooks – so it’s fitting that his adventures are now available to a whole new generation of fans through the app.”
