Wolf Blass launches ‘Why Settle When You Can Soar?' campaign with £1m travel prize giveaway

David Murphy

Wolf Blass Wines has launched its latest brand campaign, ‘Why Settle When You Can Soar?’ encapsulating the brand’s refusal to settle, and passionately strive for the best. The campaign, running until the end of the year, is the brand’s biggest in the UK. It embraces above the line, in store, social, PR and influencer activity.

As part of the campaign, Wolf Blass has partnered with luxury travel deals company, Secret Escapes, to deliver the chance to win a collection of unique escapes and experiences worth over £1m. The partnership will see just under 900,000 bottles of Wolf Blass wines across the UK and Northern Ireland tagged with QR codes. Consumers scan the code for a chance to win prizes including a luxury boutique hotel stay in L'Anse Aux Epines, in Grenada; a stay at a beachfront hotel in Barbados; a beach stay with safari in Kenya; and a Winter Lapland wildlife break. In addition, there are five £250 vouchers and 40,000 £25 vouchers available to win and redeem on the Secret Escapes site.

“As the UK has been under lockdown and subject to numerous travel restrictions, we wanted to give Wolf Blass customers the chance to soar once again and to take part in new experiences,” said Treasury Wine Estates EMEA Marketing Director, Ben Blake. “We’ve invested heavily in marketing support for Wolf Blass and plan to continue taking the brand from strength to strength, engaging in memorable activations that put experiences and exploration at the forefront of our consumer engagement strategy.”