Myxer has released its latest BoomBox report for the month of April. The report looks at how female consumption habits compare to males in Myxer’s mobile community of more than 34m users.
The study finds that, during April, women downloaded twice the amount of mobile entertainment content as men. Women downloaded 4.5m pieces of content, or 67 per cent of the total in April, compared to 2.2m downloads for men. Myxer says this large disparity in downloads is due to two factors: firstly, there are roughly 1.7 times as many females as males downloading content from Myxer on a monthly basis; and secondly, each female that visits downloads 17 per cent more content than the average male.
Looking at the number of downloads by gender on Android and iPhones, females surpass males again. The average female using an Android device downloaded 7.6 pieces of content, 21 per cent more than the average male (6 items). On the iPhone, females downloaded 3 pieces fo content, 6 per cent more than men (2.8 items).
The report also looked at the adoption of new smartphones by gender. It found that females choose BlackBerry more often (49 per cent) than males (43 per cent). Conversely, males use Android devices more frequently than females, with 23 per cent of them choosing the Android platform compared to 18 per cent of females. There are no significant differences in adoption of the other smartphone platforms. 
“Looking at the gender breakdown across the more than 34m users on Myxer’s platform, it’s apparent that female users are the ones driving mobile content downloads,” says Myxer CEO, Myk Willis. “This information paints a powerful picture of today’s evolving mobile landscape.”
Since 2005 Myxer has cataloged various data points: age, gender, geographic location, phone model, manufacturer, carrier, as well as the operating system of each handset that initiated a download from its delivery platform that now supports more than seven million monthly unique visitors downloading over 90 million content items from Myxer each month.
You can download a copy of the full report, or subscribe to the monthly newsletter, here.
