Oath has teamed up with NatWest and Zenith to launch a platform and video campaign dedicated to inspirational female entrepreneurs from across various industries.
The ‘Women Who Made Me’ platform has been designed to use storytelling to inspire and empower women, providing an open forum for business women to share their own stories to accompany the editorial content.
“NatWest recognises the incredible potential and value women have to contribute to the world of business, and we want to be part of their growth stories,” said a NatWest spokesperson. “Oath’s ability to create engaging content that resonates with our target audiences made it the perfect partner for our Women Who Made Me campaign.”
Meanwhile, the Zenith-managed HuffPost UK video campaign, produced by RYOT Studio, features two videos fronted by TV personality June Sarpong. These videos see Sarpong interviewing two female business owners – namely, the owner of Darjeeling Express, Asma Khan, and the owner of the world’s only homebred luxury leather goods brand, Hayley Hanson. The inspirational women discuss their successes, adversities, and inspirations.
Alongside the video placements on Women Who Made Me, the content will be distributed using video formats on Oath Ad Platforms. The campaign is live now and will run until the end of November.
“NatWest is looking to inspire the next wave of female entrepreneurs in the UK with multi-channel campaign that reflects their core values,” said Anna Watkins, UK managing director at Oath. “Using our deep audience insights we’ve worked together to create a compelling campaign that kick starts the conversation and gives an effective platform to champion not just successful business owners, but the women that inspired them on their journeys and what they’ve learnt along the way.”