Zoombak, which specializes in assisted-GPS technology, has promoted Craig Woodward to the role of Senior Vice President of European Operations. Woodward joined Zoombak as Sales Director in October 2007 and in a 10-month period has successfully delivered the brand into retail. His remit will be successfully build the Zoombak brand in the UK and other European markets.
Before joining Zoombak, Woodward was responsible for establishing the UK Subsidiary for Parrot and developing the brand to achieve an 85% share of the in-car Bluetooth hands free market. Prior to that, Woodward was involved in a number of European telecoms start-ups.
Woodward will report directly into Zoombak President, Kate Shevack, based in the US Headquarters in New York. She says:
Craig has shown outstanding commitment to Zoombak, delivering a string of successful retail wins and developing a team to drive the business forward in the UK.  With Craigs track record, I am looking forward to the UK flourishing in the months and years to come.
The Zoombak Portable GPS Locator for pets, vehicles and general use offers users 24-hour location alerts from almost any computer, to your mobile or any other device with email and SMS capability. Zoombak provides accurate and reliable location information in real time, with unlimited usage. The device sells for 99.99, plus a monthly service fee of 9.99. The device is available in retail stores, and online here.