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WPP acquires AI technology company, Satalia

Gabby Fernie

Creative transformation company, WPP has acquired Satalia - a company offering market-leading AI solutions. 

One of the UK's fastest-growing tech companies, Satalia's clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco, and Unilever. It was founded by CEO Dr Daniel Hulme in 2008, who has over 20 years of experience in AI. 

Combining machine learning and optimisation, Satalia builds technologies that help clients transform their business strategies and radically improve operational efficiency.

Alongside its services in custom-made AI solutions and AI strategy consultancy, the company has built many AI assets, including two products: Satalia Workforce and Satalia Delivery.

Satalia Workforce dynamically automates and optimises the allocation of people to their work, and has been adopted by global accountancy and consultancy firms, including PwC.

Satalia Delivery is a leading home-delivery solution, which optimises the routes and schedules of vehicle fleets every time a new order is made, and is used by companies including DFS, HSS, Selecta and Woolworths, the Australian supermarket chain.

Satalia has deep expertise in applying AI throughout logistics and the supply chain, previously helping the development of Tesco’s last-mile delivery solution.

The acquisition is aligned with WPP’s accelerated growth strategy and focused M&A approach to build on existing capabilities in growth areas such as experience, commerce and technology.

“Advances in technology are revolutionising how people live, work and shop, how brands go to market, and how products and services are delivered. Clients are looking for end-to-end solutions that harness these technologies to grow their business. I’m delighted to welcome Daniel and the Satalia team to WPP as we continue to strengthen our offer to global brands” said CEO of WPP, Mark Read.