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Wunderman acquires Amazon-focused content and campaign agency 2Sales

Tim Maytom

WPP-owned digital agency Wunderman has acquired 2Sales, an eCommerce consultancy that specialises in supporting brands build their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman Commerce, the firm's growing commerce offering.

2Sales describes itself as "a one-stop Amazon solution" and uses automated processes to optimise content generation, sales and promotions across eight international Amazon platforms from its home in Luxembourg. Clients include ACCO, Columbia, SC Johnson and Fiskars.

"For brands to win on Amazon requires tools and techniques that come with direct knowledge and expertise, something 2Sales has mastered over the years by working with over 150 brands," said Neil Stewart, global CEO of Wunderman Commerce. "We are delighted that they are joining the Wunderman Commerce family, fortifying our Amazon capabilities across EMEA, and supporting our ability to provide multi-channel digital commerce services to our brand clients."

The acquisition comes less than a month after Wunderman Commerce acquired Gorilla Group, which specialises in end-to-end experience-driven commerce. Adding 2Sales to its mix will further strengthen its expertise across supply chain, operations and assortment planning, as well as content & search optimisation and promotional management, particularly in Europe where Amazon's market share is on the rise.

"This is an exciting time for 2Sales as it will enable us to extend our marketplace services and Amazon capabilities to Wunderman Commerce's global client base," said Helmut Rieder, CEO of 2Sales. "Wunderman Commerce has established itself as the go-to agency in defining and delivering digital commerce strategies across all online channels, and we are thrilled to now be a part of it."