Marketing communications agency Wunderman Thompson has acquired NN4M (No Need 4 Mirrors), a mobile commerce partner for retailers and brands. NN4M will form part of Wunderman Thompson Commerce.

NN4M, based in Edinburgh, partners with commerce brands including Selfridges & Co., Nestlé, JD Wetherspoon, and River Island to create mobile solutions across multiple touchpoints. Wunderman Thompson will use the addition as a strategic step forward in its commitment to delivering cross-channel engagement platforms.

“The acquisition of NN4M allows Wunderman Thompson to take a significant step forward in delivering our long-term cross-channel strategy. Adding additional mobile expertise will substantially strengthen our online multichannel offering and allow us to deliver ever more sophisticated and powerful solutions on the most advanced app platform in the market. It also puts us in a strong position to inspire client solutions that support blended digital and store journeys, creating hybrid experiences that offer engagement across the customer journey,” said James Westoby, Wunderman Thompson Commerce UK CEO.

“With striking similarities across our working cultures, target customers and technology capabilities, NN4M offers a perfect fit for us – and we are hugely excited to continue our respective journeys together, providing brands and retailers with a best-in-class, experience-driven commerce offering.”

Jonathan Heap, Chief Technology Officer and Founder of NN4M, added, “Our acquisition by Wunderman Thompson, with its reputation for innovation and excellence, offers a fantastic opportunity for NN4M to build on its success within the commerce sector. As the digital economy continues to drive forward at ever increasing speeds, we are thrilled to be part of an exciting online retail future.”