x+ 1, which provides digital marketing and data management software, has announced a partnership with Velti that will bring Velti’s mGage platform to the x+ 1 Origin data management platform (DMP). The tie-up will enable x+1 clients to use mobile messaging as an outbound marketing and call-to-action channel using the data and audiences they manage within x+1 Origin.

Advertisers can launch behaviorally-triggered campaigns to reach customers who have opted in to receive mobile messages. Clients will be able to track and call the mobile messaging gateway in real time to execute their campaigns as they would any of their other paid or owned marketing channels.

“Velti is the longstanding leader in mobile technology and we’re excited to be working with them,” said David Skinner, senior vice president of business and corporate development at x+1. “The ability to offer our clients access to Velti’s powerful interactive and call-to-action capabilities supports our goal to provide one platform for managing all paid and owned marketing channels.”