Interactive audio ad service XAPPmedia and app developer J?capps have partnered to establish JAX, a premium mobile ad service that will enable commercial and public radio stations to monetise their mobile apps.

JAX will integrate the XAPP Interactive Audio Ad service into J?capps mobile platform, giving radio stations access to ad sales and letting consumers instantly connect with brands and engage with advertised offers on mobile radio apps by speaking.

The voice-activated engagement drives conversion rates up to five times higher than mobile banners, while also providing users with a more natural interaction and experience.

“Banner ads are ineffective and deliver low CPMs,” said Paul Jacobs, president of J?capps. “Radio broadcasters with mobile apps need more effective ad formats to monetise digital audio content. Providing listeners with the ability to launch a web site, call an advertiser, or download an audio file to their mobile device with simple voice activation is a great leap forward.”

“XAPP Ads provide a simple and effective way to drive consumer engagement and higher ROI, which in turn increases CPMs. The JAX solution will help radio broadcasters substantially improve their mobile monetisation.”