Xiam Adds Location Recommendations

Qualcomm subsidiary Xiam, which provides discovery and recommendation solutions to mobile operators has announced the addition of location and web browsing developments to its mobile content recommendation engine. The new algorithms enable consumers to find content and location-specific information through their mobile more easily, making for a more tailored user experience, driving data consumption for operators and offering new advertising opportunities for brands.
The enhancements to Xiams MPOS platform mean that subscribers can now receive recommendations which will guide them to places and events, and help them find their way around unfamiliar cities when they are travelling. 
Through the addition of two new algorithms to its recommendation engine, Xiam will now make location-based recommendations and assisted mobile Internet discovery available to its global customer base. The platforms open APIs provide operators, publishers and third party brands with the ability to make geographically-specific offers of content and services to subscribers. Location-aware recommendations are accurate to the latitude and longitude of the device, providing relevant results in real-time for anything from local hotspots to retail outlets.
Xiam technology continues to be in the vanguard of a rapidly-evolving mobile landscape, says Xiam Vice President and General Manager, Colm Healy. With increased penetration of location-aware devices and networks, our service will allow subscribers to tap into a compelling discovery tool based on their mobile location.
Xiam has also added an assisted mobile Internet browsing discovery service to its platform. The service allows subscribers to receive individual recommendations for mobile sites and widgets, expanding their experience of the mobile Internet.
Xiam will demonstrate the new features at the Mobile World Congress 2009 in Barcelona, Spain (Hall 8, Booth 53).