Xiaomi enters video partnership with 'Netflix for short movies' Discover.film

Tyrone Stewart

Xiaomi has struck a deal with Discover.film, a streaming platform for short movies, to bring short movies and entertainment to Mi Video in Europe.

The Discover.film app will be integrated into Mi Video, Xiaomi’s video platform, as a pre-installed app on more than 10m handsets in Spain and France, before being added to devices across Italy and Germany by the end of the year and rolled out globally in 2021.

“We are thrilled to announce that today Discover.film launches as one of our premium video content partners in France and Spain,” said Li Xiang, Head of Mi Video at Xiaomi. “Discover.film has some of the best quality short movies with an extensive library of award-winning films from all around the world. This collaboration supports our global strategy to bring the best video experience to our valued customers providing them with more choice than ever before, we are looking forward to a long and fruitful partnership with Discover.film.”

The Discover.film platform is home to movies, which are typically between 10-15 minutes in duration, starring the likes of Danny DeVito, Sir Ian McKellen, Olivia Coleman, Benedict Cumberbatch, Jack Whitehall, Bill Nighy, Brie Larson, and Whoopi Goldberg.

“We are delighted to have been chosen by Xiaomi as their premium ‘short’ entertainment partner for Mi Video. We are looking forward to Xiaomi customers enjoying our award-winning films in the discover.film ecosystem and building upon our mission to make quality ‘short’ movies mainstream, accessible to everyone, anytime, anywhere and on any device they choose,” said Sarah Thomson, CEO and Founder of Discover.film. “Xiaomi is an exciting new partner to add to our growing portfolio that already includes; British Airways, Qatar Airways, American Airlines, Emirates, Air Canada, Samsung TV Plus, Huawei Video, My5 with more partners to be announced in the coming weeks and months”