Video games company, Xsolla has acquired LF.Group, a provider of digital solutions for gaming communities for an undisclosed sum.
As a result, the move is set to revolutionise how developers interact with audiences and handle transactions across multiple platforms.
According to the company, the partnership will focus around on Xsolla’s commerce solution, Xsolla Mall, which enables the distribution of game content via custom-branded shops for influencers and direct-to-consumer stores.
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It also aims to expand its influencer acquisition network and increase the distribution of virtual items and game keys globally, it said.
Throughout the integration, both companies are dedicated to prioritising the end-user experience, ensuring that their innovations are both impactful and user-friendly.
Xsolla’s President, David Stelzer, said: “Investing in technology and providing innovative solutions that enhance the gaming experience for developers is central to our strategy. This acquisition will significantly enrich our capabilities by incorporating LF.Group’s technological strengths in our commerce framework.”
LF.Group, Co-Founder and CEO, Alexey Moiseenkov, added: “We are excited to bring our technology and vision to Xsolla. Together, we aim to create a more connected and transaction-friendly gaming environment, expanding beyond traditional platforms to include major messaging services like WhatsApp.”
