Xtify has announced the release of its Xtify Geo Messaging Platform, an online software tool for developers and publishers to push geo-targeted messages directly to their mobile customers.
Developers of local search and discovery applications can now drive prospective customers into a retail store with a message sent only to those who are currently nearby. Publishers of travel and restaurant guide applications can send their users interesting facts and recommendations related to their actual location.
The Xtify Geo Messaging Platform includes a web-based campaign management tool for creating messaging campaigns, and a Software Development Kit (SDK) that is integrated into a mobile application to determine where and when a message should be sent and how it should be displayed.
For the first time, mobile application developers and publishers have an effective platform for communicating with their mobile audience beyond the confines of their application, says Xtify CEO, Josh Rochlin. Developers have been dreaming of a solution that remains active, even when the mobile application is not. Developers (and marketers) can now communicate to their customers, with the right message, in the right place, at the right time, to drive the actions they want.