Xtract, which develops social intelligence software, has revealed that Finnish operator DNA has deployed its Social Links On-Demand' solution, bringing the benefits of its targeted and personalised marketing offering to DNAs 2.4 million subscribers.   
Social Links On-Demand is a new delivery channel for Xtract's flagship solution Social Links. According to Xtract, it helps operators to gain a three-dimensional picture of its subscribers for use in more targeted marketing. Social Links analyses behavioural, demographic and social network data from subscribers in an anonymized form, thus protecting privacy.
Social Links On-Demand's key components include social network analytics; data warehouse/storage; database maintenance; and infrastructure services such as virus protection and firewalls. Operators can revolutionise strategies such as churn management based upon the service's three-dimensional subscriber profiling, says Xtract. 
This is a revolutionary solution for customer insight, says DNAs Head of Business Intelligence, Jarkko Utriainen. It helps us increase our marketing efficiency by harnessing the viral effects within social networks. At the same time, deploying the solution as an on-demand service that is hosted by Xtract saves us cost, resources and time in implementation.