Yahoo Advertising unveils new AI suite

Yahoo Advertising has launched a central AI suite that boosts performance-based solutions within the Yahoo DSP.

Yahoo Blueprint has been launched to enhance decision-making, making AI more accessible, and serving as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.

According to the IT company, the new suite, which is powered by a global pool of more than 335 million plugged-in Yahoo users, offers clients “stronger results”, “confidence” and “simplicity and efficiency”.

“What sets our AI suite apart is the vast scale of proprietary data we tap into before considering third-party or customer first-party data,” Yahoo Chief Revenue Officer Elizabeth Herbst-Brady said.

“In introducing Yahoo Blueprint, we are now allowing advertisers to capitalise on Yahoo’s extensive history of machine learning and data-driven decision-making in a new and accessible way.”

Some of the features within the first phase of Yahoo Blueprint include new data visualisations, that centralise AI-driven insights and recommendations in one easy-to-access hub, enabling advertisers to extract insights and act quickly.

Bidding and forecasting precision, thanks to ‘Omniscope’, an algorithmic forecasting tool, has also been introduced, alongside, audience insights, a highly intuitive, AI-powered insights tool.

Other capabilities include predictive audiences, leverage over one million dimensions like interests and demographics, alongside customer value optimisation, which finds new customers who possess the same predicted value as the advertiser’s highest regarded customers.

Herbst-Brady added: “With Yahoo Blueprint, advertisers always hold the reins. Yahoo Blueprint not only prioritises performance enhancement but also minimises friction and upholds transparency, guaranteeing both ease of use and advertiser control.”

The platform has already been adopted by Fortune 500 brand partners and agencies.