Yahoo Buys Ad Startup ClarityRay

Yahoo_Sunnyvale_daytimeYahoo has acquired the Israel-based ad security startup ClarityRay for an undisclosed amount.

ClarityRay first rose to prominence in 2012 when they offered online publishers tools to aid in circumventing ad blockers, but has since moved on to ad-malware detection and prevention, as well as fraud protection.

The acquisition was revealed on ClarityRays website, in a post that said, “Our vision has always been making the eco-system safe, compliant and sustainable for consumers, publishers and advertisers. We helped the online advertising industry take a big step towards that direction by identifying, measuring, and solving many of its unseen hurdles inhibiting that. We brought traffic clarity to an amazing roster of clients, with our findings becoming an industry standard.

“Joining Yahoo now will allow us to make use of that momentum and take the next steps (or rather, leaps) towards that vision, and we couldnt be more excited. This once-in-a-lifetime opportunity enables the mass scaling of our technology, impact and ideas to the absolute forefront of our fireld, while working with an amazing team who shares our passion. Were proud to call Yahoo home.”

Yahoo have not revealed which elements of ClarityRays innovations they will be integrating into their existing technology, or to what extent. The acquisition is just the latest in a number of purchases Yahoo has made since Marissa Mayer became CEO two years ago.