Yahoo Q4 Show Halved Profits, But Mobile Soaring

Yahoo_Sunnyvale_daytimeYahoo has reported revenues of $1.3m for Q4 2014 (ended 31 December) and of $4.6m for the full year, both down one per cent on 2013.

Net profits for the quarter saw a much sharper decline, dropping to $166m for Q4 – less than half of the profit Yahoo reported a year earlier. Profits for the full year, however, increased by a factor of 5.5, from $1.4bn to $7.5bn for 2014.

Unsurprisingly, Yahoo pointed to mobile as its greatest area of growth, with revenues from the channel up 23 per cent quarter-over-quarter in Q4 to $254m – accounting for a fifth of the companys total revenues.

“We had a very good year in mobile and we grew at an accelerating rate, one that appears to be faster than the industry,” said Yahoo CEO Marissa Mayer. “In Q4 our mobile monthly active users were up to 575m, making us one of the largest mobile audiences globally.”

This number includes Tumblr, which makes it difficult to compare with results from 2013, but Yahoo believes it has grown 18 per cent year-on-year.