Yahoo! Wins O2 Search Task

O2 UK has revealed that Yahoo! oneSearch will be the main search engine on its O2 Active portal, reaching over 15.8 million O2 customers across over 240 handset types.
The deal is part of a group-wide Telefonica partnership that aims to make it easier for customers to search and find relevant results on their mobile devices. The service has been redesigned to present customers with detailed results directly to the first-listed web page, removing the need to search through a sea of links to find the answer they want.
Yahoo!s oneSearch mobile search product gives consumers access to news, web images, financial information, weather conditions, Flickr photos and web and mobile websites, as well as making it easy to navigate to other websites. It also opens up a new revenue stream to both O2 and Yahoo! through sponsored search advertising.
Working with the best partners in the marketplace is a crucial element of our strategy, says O2 UK Chief executive, Matthew Key. Yahoo! is a fantastic brand, and our relationship will allow us to provide an enhanced customer experience for our customers.
Marco Boerries, Executive Vice-president of Yahoo!s Connected Life Division, adds:
Yahoo!s new partnership with O2 furthers our leadership in mobile and demonstrates our commitment to working with partners to enhance the Internet experience for customers on their mobile phone. Together, we can grow usage of mobile Internet services and create new revenue streams through sponsored search advertising.
O2 UK recently announced three new “unlimited” data tariffs (subject to fair usage policy), which launch today, for customers who want to make the most of Internet services on their O2 phone.