Yahoo7, the Australian branch of Yahoo, has signed an exclusive partnership deal with InMobi, who will provide the company with its mobile advertising platform.

The deal follows a competitive pitch by InMobi, and gives it exclusive access to monetise a select pool of Yahoo7s mobile web inventory. InMobi already holds multiple other publishing partnerships with companies in Australia, including NineMSN, Shazam, Mamamia and ESPN.

“InMobi continues to show strong growth in mobile advertising making it a great partner for Yahoo7 to ensure we are monetising all of our growing mobile audience,” said Paul Sigaloff, commercial director of Yahoo7.

While InMobi will take over mobile advertising, the existing Yahoo7 sales team will remain the sole avenue to buy sponsorship and integrated opportunities, in-app inventory and all tablet inventory.

“Partnering with Yahoo7 further expands the opportunities InMobi offers advertisers in Australia to access premium mobile audiences at scale,” said Richard Knott, business development and operations director at InMobi Australia and New Zealand.