MASTERCLASSING

Yamaha and DAZN team up to launch "For The Fans" project

Gabby Fernie

Music corporation Yamaha, together with sports channel DAZN has launched its "For The Fans" project in Japan. 

The partnership project aims to support sports fans who are unable to attend stadiums and bring back the excitement and fun of live sports to as many people as possible in various environments. 

In May 2020, Yamaha released the beta version of “Remote Cheerer", an application that allowed users to enjoy remote cheering whilst many sporting events were restricted due to the spread of COVID-19.

Just by tapping buttons on a smartphone, users can send cheers and applause to the stadium while watching sports broadcasts from home or other remote locations. To date, the system has been used in around 500 football, baseball and basketball games, delivering a total of more than 100 million cheers to venues.

In February 2021, a new “Talk room” feature was launched, providing an interactive remote cheering experience where users can set up a talk room and enjoy watching the game while listening to and interacting with other fans through live commentary, chats and other audio talk.

Later this month, various talk room events will also be held in collaboration with DAZN's original content, such as “Yabechi Stadium” and the “Baseball Trend Research Institute”, bringing together sports fans and presenting campaigns linked to social networking sites.

"Yamaha continues to take on the challenge of solving various social issues to enrich people's lives with the technology and sensibilities it has cultivated from its roots in sound and music, and “Remote Cheerer” is one such initiative" said Managing Executive Officer of Yamaha Corporation, Shinobu Kawase.