Mobile TV delivery platform Yamgo has announced that its mobile internet streaming technology will be used to power a new global mobile, live TV network, enabling programme-makers to broadcast linear and catch-up TV without the need to have an application loaded onto the phone. Yamgo’s technology works on almost all mobile devices worldwide.

Yamgo’s mobile Content Delivery Network (CDN) provides the ingest, encode, hosting, management and optimised publishing technology to deliver linear TV and catch-up content for broadcasters, media companies and service providers, enabling them to extend their brands, reach a new audience and monetise their content on phones.

Yamgo notes that since its live streaming solution is accessible through almost any mobile browser, is not limited to a particular device, operating system, or manufacturer. The solution includes the ability to stream linear TV, looped programming and long-form catch-up TV.

“Consumers have shown a strong appetite to consume TV on the go,” says ,” says Yamgo CEO and founder, Ian Mullins. “Yamgo’s new live streaming platform offers content providers a low-cost, mass market global reach mobile TV solution that is designed to work on almost all phones and networks that support video streaming. Our solution does not require any applications to deliver an optimised TV experience, which significantly reduces costs and on-going maintenance; however if the TV channel does have an existing app or wants an iPhone app they can simply add the Yamgo encoded stream to their iPhone or Android app or TV widget.”