Yamgo, the global mobile TV network, has launched a mobile viral video marketing service that enables consumers to send videos to their friends without the need to download any software. Yamgo says the service opens up a new distribution method for brands to use consumers to spread adverts virally on mobile devices.

Yamgo notes that while mobile TV and video has seen a steady increase in popularity over the past few years, sharing videos across networks and different devices has not been possible, due to the different operating systems and software. Broadcasters, content owners and marketers with content published on the Yamgo network can have all their digital media encoded for almost all phones and plugged into a platform that enables it to be shared easily from one phone to another.

Video sites such as YouTube have achieved significant success in enabling users to share videos by sending emails with video play links to friends. Yamgo’s platform takes this concept to mobile devices using SMS text messaging and a mobile content delivery network that optimises video delivery to different phones and networks. Users recommend and share videos and live TV with each other using Yamgo’s free send-to-friend service, which aims to enable TV and video to be freely shared across the mobile internet.

“Mobile phones were originally designed as a communication device; today they are personal entertainment platforms with the power to engage and captivate audiences,” says Yamgo CEO and founder, Ian Mullins. “Yamgo’s technology makes mobile TV a social experience by allowing consumers to instantly share what they are watching anywhere, anytime.”