Yankee Candle has launched its “Make it More Magical” campaign for Christmas 2024.

The 360-degree campaign will extend across TV, print, out-of-home (OOH), experiential, PR, social media and digital platforms.

The campaign’s TV ad, crafted by Modern Citizens and directed by Christian Bevilacqua, follows a nurse stepping off a bus on Christmas Eve, who is transported home by the familiar holiday fragrance.

Her journey takes her floating across a festive high street and over rooftops until she arrives at her home, where her family is preparing for Christmas Eve.

Jo Evans, senior marketing manager at Yankee Candle, said: “We were taken on a magical journey with this campaign and are excited for what lies ahead for Yankee Candle. This is just the beginning.”

Modern Citizens’ chief growth officer, Ben Middleton, added: “It’s not every day you get the opportunity to make a massive Christmas campaign with the world’s biggest candle brand. When this brief came floating through the door, we couldn’t have been more excited to get things off the ground!”