Dairy brand Yeo Valley is returning to TV for the first time in 10 years with a new integrated campaign.

The new advert forms part of the brand’s £3 million campaign that looks to reconnect with its customers after such a long absence from their TV screens.

Titled ‘Delicious is at the heart of everything we do’, the campaign showcases the journey of a Yeo Valley product from farm to fridge.

Yeo Valley Organic CEO Tom Wright said: “Our new ad showcases why nature is a source of eating well, by connecting our passion for the land and natural world to a rich taste experience.

“It is also an opportunity to continue building awareness of our regenerative organic farming credentials, which enables us to create natural healthy food.”

The current ad is running across the ITVX portfolio and has been backed by ITV’s ‘Backing British’ initiative.

ITV Business Development Director Jason Spencer continued: “It’s great to see Yeo Valley Organic once again back on our TV screens.

“As the UK’s leading commercial broadcaster, ITV is totally focused on helping businesses of all shapes and sizes to grow.”

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