Mobile advertising network YOC and engagement specialists Nugg.ad have announced a strategic cooperation deal to share technology and expertise.

YOC will make use of Nugg.ad's Predictive Behavioural Targeting technology starting immediately, enabling it to deliver more precise and target-specific mobile campaigns. In addition, it will integrate Nugg.ad's Brand Engagement Measurement and Branding Optimiser in a move designed to minimise wastage, improve measurement, and offer higher efficiency and better scale when delivering programmatic premium campaigns.

The new strategic cooperation between the two companies will drive technological advancement for both, enabling them to expand on their positions within Europe.

"With YOC we were able to win one of the leading providers of premium mobile inventory in Europe as a partner," said Christian Elsner, director of sales and business development at Nugg.ad. "The expansion of the already existing targeting options at YOC by our Predictive Behavioural Targeting models is a logical step in the technological development of mobile advertising. With this, we are at the beginning of a promising cooperation with YOC."