Full service mobile solutions provider YOC has been selected to sell the advertising inventory on the ELLEuk Horoscopes iPhone application. The app, launched in January 2010 provides readers with free access to ELLEuks popular Horoscope content, offering daily, monthly and yearly astrological updates from ELLEuks resident astrologers, The Saturn Sisters.
YOC will deliver mobile advertising to the app, targeting advertisers in the luxury and high end retail space, automotive sector and beauty industry. The app, which is available for download free of charge from Apples App Store, will feature ads from UK and European advertisers.
The deal represents YOCs second partnership with publisher Hachette Filipacchi. YOC began selling advertising inventory on entertainment and showbiz website Digital Spys mobile offering in 2009.
We already have a trusted relationship with YOC, having worked with them on our Digital Spy mobile website, and were excited to continue to grow this partnership with ELLEuk, says Jonathan Asfaw, Digital Commercial Director at Hachette Filipacchi Media. With one of the largest mobile media networks in Europe, were confident that YOC can help us to effectively monetise our iPhone application by providing our users with relevant advertising thats of genuine interest to them.
YOCs media network currently receives more than 600 million monthly page impressions and reaches over 35 million unique mobile users. What this means for advertisers is that whatever their message or target audience, we can guarantee them the reach and excellent return on their investment, says YOC UK Managing Director, Christian Louca. The ELLE Horoscopes iPhone app is a unique offering in the UK market as it enables advertisers to reach an almost entirely female audience. This is unusual as, traditionally, the female audience is harder to reach in mobile.