YOC Hires Two for UK Push

Full service mobile marketing agency YOC has hired ITV Mobile Sales Manager Gary Danks as its UK Head of Sales, and ex-Enpocket and Nokia Interactive New Business Director Christian Louca as UK Country Manager and Head of Publishers.
YOC says that both hires reflect the companys drive to capitalise on its success in Europe, where the agency represents brands such as Nike, Coca-Cola and Mercedes-Benz, and to build a strong UK media network to provide pan-European reach. Danks will head up YOCs UK Sales division, developing YOCs sales and growth in the UK, while Louca will be responsible for strategic publisher relationships and the agencys overall UK strategy, from the companys new London office. 
Prior to his position as Mobile Sales Manager at ITV, Danks served as Head of Business Development at mobile media agency New Visions, creating and managing mobile campaigns for blue chip brands. Before this, Danks ran his own music production company, Blu Music, where he managed, produced and sold over a hundred recording, licensing and production projects.
Louca launched mobile agency, Trusted Media, in 2003, where he signed over 100 record labels to create mobile content for operators such as O2, Vodafone and Orange. After this, he moved to Enpocket as New Business Director.