Full service mobile marketing agency the YOC Group has added a new Account Director and Business Development Manager to its UK team. The two appointments come on the back of YOCs announcement of its partnership with Haymarket Consumer Media to create mobile websites for a number of industry-leading publications.
Melina Gisler joins the YOC Client Services team as an Account Director from WPP-owned Kinetic Mobile (now Joule) where she drove the launch of the agency in the UK, sourcing new clients and leading the sales process. At YOC, she will manage the international Coca-Cola account, as well as supporting the UK sales team, reporting into YOC Managing Director Thorsten May, who leads YOCs Client Services.
Grant Sidwell joins YOC as Business Development Manager from online vertical content network Glam Media, where he was Sales Development Manager. He will be tasked with driving YOCs expanded presence in the UK market, reporting into YOC UK Head of Sales, Gary Danks.
YOC has recently ramped up activity in the UK, partnering with Haymarket and IDG to bring several of their publications to mobile, and were extremely excited about bringing both Melina and Grant on board to help drive our ongoing growth, says Christian Louca, UK Country Manager and Head of Publishers at the YOC Group. In tough economic conditions, YOC remains resilient and committed to expanding our presence in the UK market.