Mobile agency YOC has unveiled its rich media advertising platform, Ad Plus. Developed specifically for use within mobile applications, the platform offers advertisers the ability to embed video, picture galleries and 360-degree rotation into their mobile advertising. The platform can be used now on Apple iPhone and iPad and, says YOC will soon be available for other operating systems, including Android by the autumn. 

YOC Ad Plus also offers precise targeting capabilities by location, age & gender, time targeting, and frequency capping. The platform also offers content targeting, enabling advertisers to precisely define which mobile applications they wish to advertise on.

“YOC’s release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network,” says YOC advertising director, Gary Danks. “YOC Ad Plus’s ability to deploy multimedia will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness.”

When a user clicks on a YOC Ad Plus ad banner, it opens full screen and enables numerous interactive communication elements for the advertiser. These range from picture galleries, video and 360-degree rotation, to the integration of couponing, wallpapers which can be downloaded directly from the ad, and social networking tools.

When engaging with the advertising activity, a user will not have to leave the application initially accessed, which benefits both the user and the app publisher. One click on the Close button of the ad and the user returns to the application.

Advertisers can choose from reliable measurement tools to control and optimise existing advertising campaigns. They can evaluate, for example, page impressions, clicks, and the frequency of use of the integrated ‘Tell-a-friend’ feature.