Mobile marketing agency YOC has revealed that monthly page impressions on its UK media network have increased by 41% since June 2009. The network is now serving more than 240 million page impressions each month. The companys growth in the UK means that the YOC UK media network now represents almost half of YOCs overall European media network, which receives over 500 million monthly page impressions.
The latest addition to the UK media network is innerActive, an audience-publisher, aggregating mobile in-applications and in-games inventory across many developers and publishers, and directing it to premium ad sales partners. YOC is working with innerActive to provide brands and advertisers with in-game and in-app ads in over 50 ad-ready games available from various storefronts, including Nokia Ovi, Fox Mobile, MTN, Vivid Games, Herocraft and C4M. 
Since its launch in July 2008, YOC UK has signed a range of leading publishing houses, media companies and online portals to its media network. innerActive will sit alongside other publishers including 123play.com, GetJar, PC Advisor, Macworld, Pistonheads, What Car, Stuff.tv, Auto Car and Peperonity.
 To have increased the monthly page impressions on our UK media network by 41% is a fantastic achievement and a great high for YOC to end the year on, says Christian Louca, UK Managing Director at YOC. With us, advertisers can be certain that whoever they want to reach, whatever their target message and no matter what their chosen mechanism, they can get the very best value from their mobile spend.