Programmatic Lunch

Yodel launches competition offering 12 months free app marketing support to one charity

Tim Maytom

Mobile marketing firm Yodel Mobile is aiming to support charities that are reaching out to the public via smartphones by offering one non-profit organisation a free 12 month subscription to its Fit to Market app marketing programme.

More and more charities are taking advantage of the benefits of mobile when it comes to aiding development and outreach for their organisations. To acknowledge the great opportunities that mobile holds for charities, Yodel is aiming to support one deserving cause with its team of mobile and app marketing experts.

Yodel have worked with a wide range of businesses to support their digital transformation and entry into the world of apps, and as one of the early starters in the mobile marketing agency space, their team has a wealth of experience in this area.

The company is looking for charities that own an app which is central to their organisation, and that are willing to commit to a hands-on approach that will dramatically improve their performance. The programme will aim to help the charity bridge their marketing, product and development teams and support implementation and performance tracking, with Yodel working closely with the charity to create an internal structure and workflow that is essential for long-term mobile success.

Charities are being invited to apply via [email protected] by Friday 13 April with the following details:

  • What the charity does
  • What their current app does, and what it means for the wider organisation/digital strategy
  • Their current app marketing efforts and the team responsible
  • How it could benefit from Yodel Mobile's app consultancy services

The deadline for the programme is just a week away, so if you work for a charity, now's the time to apply.