Making Science

Yorkshire Building Society launches 'Helping Real Life Happen' brand communications platform

David Murphy

Yorkshire Building Society has launched a brand communications platform called ‘Helping Real Life Happen’ across digital display, social print, the Yorkshire Building Society branch network and owned channels this month.

The campaign, developed in partnership with its lead strategic and creative agency Red Brick Road, demonstrates how Yorkshire Building Society helps its members to achieve key life moments through its mortgage and savings accounts. It puts real members of the Society in the limelight, sharing their real-life stories to form the heart of the creative, from saving for weddings and vets bills, to becoming homeowners for the very first time.

“Our new Helping Real Life Happen brand positioning breathes new life into our purpose of providing real help with real life,” said Mark Brayton, Director of Marketing & Digital Channels at Yorkshire Building Society. “It will also provide us with a unique message and personality to connect with our existing members and make us more attractive to future members. We hope it will further establish Yorkshire Building Society as a brand which is famous for helping real life happen.”