Google has announced the launch of AdSense for Mobile, a programme that contextually targets ads to mobile website content. Google says AdSense for Mobile is part of its ongoing effort to develop new ways for users to find the information they need anytime and anywhere. 
AdSense for Mobile also gives AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. The programme will enable advertisers to connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently whilst they are on the go.
With AdSense for Mobile, the reach of the Google content network is extended to the mobile platform, says Google UK Senior Product Marketing Manager, Sean Cornwell. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go, whilst offering publishers another way to increase their revenues”.
Google says that AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetise their mobile content via contextual advertising. Like Googles other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers mobile websites and delivers text ads that are relevant to the websites audience and content. Publishers earn money whenever mobile users click on the ads.
AdSense for Mobile is available in the UK, France, Italy, Germany, Spain, Ireland, and the Netherlands. More information here.