YouAppi, a managed solution for premium mobile brands, providing a single point to streamline their mobile media buying, has raised $13.1m (£9.2m) in a Series B funding round, bringing its total funding to $18.1m. Participants included Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.

The money will be used to fund the company’s expansion in Asia, where it currently works with Baidu, UC Union (Alibaba Mobile Business Group) and Bandai Namco. Chinese revenue is expected to double in 2016 from 10 per cent to 20 per cent of YouAppis global revenue.

YouAppi currently reaches 1.5bn global mobile profiles accessing 3,500 mobile apps and sites, including The New York Times, Pandora, EA, Zynga, Yandex and Viber – in 200 countries via 100bn impressions monthly.

The companys OneRun platform combines the power of machine learning with proprietary predictive algorithms, enabling leading apps to find the right customers at the right conversion price across countries and verticals, based on post-install event analytics. It conducts real-time multi variant analysis to understand the KPIs for each app. This is facilitated by the ongoing management of campaigns that deliver mobile app recommendations. YouAppi drives customer acquisition via 15,000 campaigns for 450 leading advertisers.