YouMail Debuts Text-based Ads

YouMail Inc, the mobile consumer voicemail service, has announced a new advertising program that will connect brands with mobile users through text-based advertising. YouMails new advertising feature will add short, non-intrusive 40-character marketing messages to the text alerts users already receive when a caller leaves a new voicemail. 
Advertisers continue to struggle to find unobtrusive ways to reach consumers on their mobile devices, says YouMail CEO, Alex Quilici. Weve developed a way to connect brands with mobile users, providing a new revenue stream that will allow YouMails service to remain free.
YouMail provides consumers with a free mobile voicemail service that allows them to better express their personality and be more productive. As one key feature, YouMail users currently receive text messages alerting them to new voicemails which include the name and phone number of the caller, and the length of the voice message.
The new program enables brands to sponsor these texts by placing a marketing message, limited to 40 characters, at the end of the alert. As always, users can easily turn text message alerts on and off. In addition, says YouMail, the companys number one priority is user privacy, and the company does not share customers personal information with any outside parties. The new advertising program will keep YouMails service free and allow the company to develop and roll out new features.
To execute the new advertising program, YouMail has joined forces with text messaging service provider 4INFO, which is known for connecting organisations like the San Francisco 49ers, NBC, Evite and USA Today with mobile audiences to deliver free ad-supported SMS content.
YouMails entry into the mobile text advertising space is another great example of an organization utilizing 4INFOs services to turn a cost center into a revenue opportunity, says 4INFO CEO, Zaw Thet. We have proven success connecting marketers with the tech-savvy mobile user and are excited to be working with YouMail.

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