West End musical comedy Young Frankenstein has enlisted mobile payments and messaging provider Fonix to provide a carrier billing service enabling consumers to purchase tickets from their mobile phones without the need to enter any card details.
Fonix’s solution uses the mobile network operators’ marketing channels to drive consumers to a bespoke landing page which enables customers to buy up to two tickets from their mobile device. The cost of these tickets will be charged straight to the theatre-goers mobile phone bill.
“User experience is everything, which is why carrier billing was such a natural choice for Young Frankenstein as it enables customers to purchase tickets with just a couple of clicks.,” said Paul Hicks, ticketing and revenue consultant for Young Frankenstein.
Anthony Baladi, commercial director at Fonix, added: “Mobile really is the primary consumer touch-point for brands and organisations. As a result, consumers now expect brands to offer a mobile experience which is as frictionless as possible.
“This is a dynamic solution that Young Frankenstein clearly understands and we are excited to be partnering with them, to enable consumers to purchase theatre tickets in a totally quick and slick way.”