Yours Clothing unveils inclusive summer campaign featuring plus size influencers

Yours Clothing has enlisted four plus size influencers to launch its new inclusive summer campaign.

Featuring in the campaign, which is part of the retailer’s ‘Outsiders’ brand platform, are Kerry (@kerryriches23), Teni (@tenipascal), Danielle (@danielle_lucy), and Shannon (@shannon.futcher).

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The campaign celebrates inclusivity and showcases swimwear on a diverse range of body shapes and sizes.

This comes as research revealed that 96% of plus-size women feel more confident to wear clothing when their size is represented by the brand.

The campaign launched on Yours Clothing’s website and Instagram with more content going live in the coming days. 

Yours Clothing Garment Technician, Katrina Anderson, said: “The process is simple yet effective. From working closely with suppliers to ensure the best fabric is sourced to thorough quality and fit processes for every sample, no step is left out.” 

“Our quality and fit checks follow a rigorous process involving a number of different body shapes and sizes to understand plus size consumer wants and needs, hosting fit days on real plus size women in varying sizes to check the grading meets requirements for every size.”