YouTube is reportedly planning on introducing a paid music service next year as it makes another attempt to muscle in on Spotify and Apple’s dominance.
According to Bloomberg, citing people familiar with the matter, Warner Music Group has already signed on to the service, while YouTube is in talks with Sony Music Entertainment, Universal Music Group, and Merlin ahead of the service’s expected launch in March. YouTube has also reached out to artists for help promoting the service.
The service is being referred to internally as ‘Remix’. It would feature on-demand streaming while incorporating elements from YouTube, such as video clips.
Google had its first pop at the music streaming industry when it launched its audio-only streaming service Google Play Music in 2011. In late 2015, YouTube Red was formed, an ad-free subscription version of the video sharing service. Earlier this year, it was announced that Play Music and Red were to be merged together to form a new paid music service.