Masterclassing Connect

YouTube begins showing ads on more videos, but won't be paying creators for it

Tyrone Stewart


YouTube has started placing ads on videos created by users who are not members of its Partner Program (YPP), though these creators will not get any share of the revenue.

In an update to the its Terms of Service, YouTube announced its decision to rollout out advertising across more ‘brand safe’ videos. And, as these channels are not yet part of the YPP, the creators are not eligible to receive any remuneration. YouTube has also decided not to adjust its eligibility criteria to cater for these creators.

The YPP enables channels with more than 1,000 subscribers and 4,000 public watch hours in the last 12 months to receive a cut of the revenue generated from ads that play on their videos.

The introduction of more advertising has already begun in the US and will begin to rollout to the rest of the world in the middle of next year.

Other changes to the Terms of Service include now treating any revenue payments made as royalties from a US tax perspective, and making it explicitly clear that users are not allowed to ‘collect or harvest any information that might identify a person (for example, usernames), unless permitted by that person’.

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