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YouTube launches its TikTok rival

Tyrone Stewart


YouTube has unveiled its TikTok competitor, a mobile-based short-form video experience, as the international fate of the popular Chinese app continues to hang in the balance.

Shorts enables creators to shoot videos of 15 seconds or less, with the ability to string together multiple video clips, add music, control speed, and record hands-free with the help of a countdown timer.  

The product will get its debut via an early beta in India, where it will test out the above features, before adding more features and expanding to more countries in the coming months. India banned TikTok and several other Chinese apps over security concerns earlier this year.

“There’s much more to come, and over the next few weeks and months, we’ll continue to roll out more creation tools and easier ways to watch short videos on YouTube as we listen to your feedback,” said Chris Jaffe, Vice President of Product Management at YouTube, in a blog post.

“Have fun with it and let us know what you think. We can’t wait to see what you do with Shorts and look forward to empowering a new generation of mobile creators and artists on the world's largest video platform.”

YouTube’s Shorts offering comes a little over a month after Instagram officially launched its Reels feature, another TikTok clone and response to the ongoing saga regarding TikTok’s future in the US.

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