YouTube star Jake Pauls media company and Virool create vertical video ad studio

Jake Paul and the Martinez Twins
YouTube star Jake Paul (centre) with the Martinez Twins

San Francisco-based video advertising startup Virool has teamed up with TeamDom, a teen entertainment company founded by Disney and YouTube star Jake Paul, to a vertical video ad studio.

The pair intend for the studio to enable brands to create vertical video ad content for platforms, like Snapchat, Facebook, Instagram, Spotify, and Twitter, with the help of social media celebrities.

“One of the problems that we have noticed as we were distributing our clients’ videos with our platform was that regardless of how good our targeting or placement of the ad was, if the creative itself didn’t resonate with the viewer, then marketers would struggle to hit their KPIs,” said Alexander Debelov, CEO of Virool. “I am super excited for the launch of Vertical Video Ad Studio with TeamDom, because it allows us to engage our clients in the ad creation process and help them truly succeed with their marketing goals.”

The partnership has already carried out its first campaign for Chinese smartphone manufacturer OnePlus. In the vertical video ad, Jake Paul is tasked with unboxing a OnePlus 3 phone and taking a selfie, while doing barrel rolls in a fighter jet.

“The influencers that we work with have figured out what people want to see. I am excited that we can bring our knowledge and insights to brands,” said Paul, CEO of TeamDom.