YouTube unleashes AI tools to make it easier to create content
- Friday, September 22nd, 2023
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The worlds video behemoth YouTube has launched a suite of creator tools that use AI to speed up content production and improve audience outreach.
The new tools include Dream Screen, which lets creators add backgrounds or short videos to their content just by writing in a prompt. In a demo on stage at the launch, YouTube executives used the tech to create a video of a dragon flying over New York City, and a dog driving a car.
Other features include AI-generated suggested video topics. The aim here is to spark ideas and draft outlines based on what audiences are already watching on YouTube. Another tool suggests music to be used in videos, and theres also a new AI-powered dubbing tool for automatically translating videos into foreign languages.
“AI will enable people to push the boundaries of creative expression by making the difficult things simple and the impossible dreams possible,” said YouTube CEO Neal Mohan. “These powerful tools shouldn’t just be for a select few. We believe they’re for everyone.”
In addition to the AI tools, YouTube is also launching a new free mobile app called YouTube Create. It comprises a suite of production tools that makes it simple for anyone to edit and post their own videos on the service.
Mohan explained: “Many people today believe becoming a YouTuber is out of their reach. Some aspiring creators think that you need to have a deep understanding of analytics and a full production studio. At YouTube, we want to make it easier for everyone to feel like they can create, and we believe genuinely that AI will make that possible.”