YUZA Lauches Social Movie Making App

Carnaby Street-based app developer YUZA has launched a “social movie-making app” for the iPhone 4. 

The app, called CineCam, was created in collaboration with filmmaker Sebastian Morrison, and has enjoyed a solid launch weekend – achieving 100,000 downloads in the first 72 hours. 

The app gives the user a variety of filters and effects to apply to footage, and features the ability to upload movies to social networking sites. The company says the app “combines the nostalgia of Super8 with the of-the-moment look of a Japanese pop video”.

The app also offers an incentive to share video using the app – when you share a video, you earn credits that can be spent on adding filters and effects from the CineCam store. 

“When Sebastian approached us to create the perfect video-making app we were extremely excited about just how far we could go with the feature set of iPhone,” says Richard Skaife, CEO of YUZA. “We launched CineCam with six themed packs, and youll soon find more appearing, including HD packs, plus tie-ups with music artists and film studios, allowing you to make movies like pros and share them with your friends.”

The app is available free from the Apple App Store. A full list of the filter and effects packs can be viewed here