ZAC Toons Hires Basson for Partner Role

PatelsummerzactoonsZAC Toons, an animation studio that produces premium entertainment properties for mobile, online and TV, has appointed Nicki Basson as lead Account Director for the companys international and local partnerships. Her core role will be to oversee and manage relationships with ZAC Toons mobile, TV and online partners, and to help develop ZAC Toons properties, and the companys marketing strategy.
Before joining ZAC Toons, Basson was at Warner Bros. Entertainment, where she managed the mobile pan-European marketing campaigns with key operators and aggregator partners. Prior to this post, Basson was an Account Director at Stream, the branded entertainment company, where she looked after clients such as Orange, Philips and Red Bull. She began her career at Music Innovations, a music and sports marketing agency that executea Pepsis music and football marketing strategies and promotions.
Nicki is a proven and informed industry player and her mixed background of new media, entertainment and mobile is a perfect fit for our company as we continue to launch more of our entertainment properties such as Mr Patel, Cheeky Devil and Bitter Barney on more and more mobile, online and TV channels says ZAC Toons, Managing Director Troy Zafer.
Commenting on her appointement, Basson says:
I was very impressed by the quality and originality of ZAC Toons properties and the teams commitment to creating characters with a long term strategy in mind rather than simple, short term gain. I look forward to bringing my digital & mobile marketing expertise to the mix to help build on ZAC Toons current and future successes.