Mobile services company zamano says it has taken steps to improve consumer confidence in mobile services with a raft of new compliance measures. The company has launched a new set of guidelines and internal procedures, following a summer-long review and a series of consultations with regulators in the UK and Ireland.
zamano provides mobile services in the UK, Australia, the US and Ireland, enabling business partners to deliver mobile content and interactivity via 3G video services, SMS, MMS, WAP and IVR.
The company says it is focused on leading an industry-wide drive towards better standards. Its currently engaged in defining, together with mobile operators, regulators and other service providers, new measures to bolster confidence, taking into account new payment and billing services being introduced in key markets.
The key elements of zamanos new procedures include:

    Increased auditing and monitoring of all services and service providers
    The appointment of a Customer Care Manager, reporting to zamanos CFO, responsible for consumer advocacy
    Increased investment in IT facilities for call centre staff dealing directly with consumers
    Increased training of all customer-facing staff to improve awareness of compliance codes
    A commitment to the termination of relationships with companies not similarly committed to compliance

John OShea, CEO of zamano, believes such compliance measures can usher in a new era for mobile value added services. He says:
We have committed very significant resources to a complete overhaul of our procedures, and have talked at length with regulators about the challenges and how to fix them. Now we have a series of procedures entirely focused on consumer protection and confidence. Most importantly, the commitment goes right across the organisation all staff understand their responsibilities to enforce the code and to ensure our partners do so too. We see this as a vital foundation for the future growth and prosperity of zamano and the mobile content industry.