Zapbox has announced its new partnership with gamestop.com.

This launch is a major step toward bringing advanced XR technology to consumers across the U.S. and Canada, with in-store availability planned for later this year.

By adding Zapbox to its product lineup, GameStop supports Zappar’s mission to democratise XR and offer immersive experiences to over 800 million iPhone users (iPhone 11 and above) worldwide.

GameStop customers can now access high-quality XR experiences at an affordable price, all powered by their existing iPhones, the company said.

Kirk Ewing, General Manager of Zapbox, stated: “We are delighted to be selling Zapbox on GameStop to bring Zapbox to a wider audience, marking a new era of affordable XR gaming and entertainment.

“This offering underscores our commitment to making XR more widely accessible and enjoyable for everyone with an iPhone 11 or above.

“By leveraging GameStop’s extensive reach, we are thrilled that more people will be able to unlock their iPhone’s superpower and experience the transformative power of Zapbox.”